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Small Axe Podcast

Feb 8, 2021

Our guest for today is an expert in search engine optimization or SEO. In fact, when you type in the Google search, “the coolest guy in SEO,” his name will appear at the very top of the results. Kris Reid of Ardor SEO joins us in today’s episode to answer the burning questions of many people, particularly of business owners who want to grow their business online. 

Let’s listen to Kris and learn why websites don’t appear on the first page of Google search!  

[00:01 – 04:26] Opening Segment 

  • Let’s get to know Kris Reid
  • The horrible truth of business according to Kris 


[04:27 – 10:20] Backlinks 

  • The not-so-secret way on how Google works 
    • Listen to this thesis analogy!
  • Why over 90% of online content gets no traffic from Google 
  • Creating content should not be your focus
    • Kris explains 


[10:21 – 19:58] Keywords 

  • Kris breaks down the SEO process 
  • What is a lead magnet and why it is important 
  • How to leverage keyword searching 


[19:59 – 29:47] Lead Magnets 

  • What is a lead magnet and why you should understand it 
  • The magic of email marketing according to Kris 
  • Here are strategies from Kris to grow your business


[29:48 – 34:03] Closing segment


  • If your great great grandkids are to write a book about you, how would you like it to be titled? 


    • Listen to his interesting answer! 
  • Connect with Kris. See the links below 


Tweetable Quotes:

“Don’t focus on writing content. Focus on getting backlink.” – Kris Reid 


“I wanna live my life to enjoy my life.” – Kris Reid 

Resources Mentioned:


Email Kris at or reach out to him on LinkedIn. You can also visit Ardor SEO to learn more about their work. Check them out on Facebook and LinkedIn and listen to their podcast.

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I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website and book a call with me.