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Small Axe Podcast

Jan 25, 2021

Sterling White is the Founder of Sonder Investment Group and the voice behind the top-rated podcast, The Real Estate Experience. He wrote the renowned book, “From Zero to 400 Units,” where he shared the strategies that led him to more than $10 million in capital distributed across a $26 million portfolio of multifamily and single-family homes. He is also an expert on various fields such as sales, marketing, crowdfunding, buy & hold investing, and investing properties. 

Listen to Sterling and learn the one-million-dollar mistake you don’t want to make! 

[00:01 – 05:34] Opening Segment 

  • I introduce our guest, Sterling White
  • His road to real estate 


[05:35 – 14:10] A Supportive Environment 

  • The mindset that led Sterling to success in real estate 
  • His approach to add value to his mentor 
  • How influential is the immediate environment in one person’s growth 


[14:11 – 26:53] The Mistake You Don’t Want to Commit 

  • Learn cold calling techniques from Sterling!
  • Sterling walks us through the Driving for Dollars approach
  • The $1-million mistake Sterling wants you to know
  • Don’t miss Sterling’s secrets to raising capital! 


[26:54 – 30:23] Closing segment


  • If your great great grandkids are to write a book about you, how would you like it to be titled? 


    • A Kid Who Made Something Out of Nothing
    • A Kid Who Made Lemons into Lemonade 
  • Connect with Sterling. See the links below 


Tweetable Quotes

“We can control ourselves but we can’t control what goes on on the external basis and what goes on in the outside world.” – Sterling White


“I took the road less traveled and it came from just being self-reliant...” – Sterling White

Resources Mentioned:


Email Sterling at Reach out to him on LinkedIn, Instagram, Facebook, YouTube, and BiggerPockets. Check out his personal website and podcast show. Visit his company online

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I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website and book a call with me.