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Small Axe Podcast

Jan 11, 2021

Our guest for today is a multifamily maestro and a marketing magician. John Casmon, Founder of Casmon Capital Group, offers services for professionals to build generational wealth and impact through passive investing in multifamily. Since founding the Group a few years ago, John has acquired over 900 units now worth more than $90 million. He was able to shift to real estate by applying his experiences in marketing, which involves creating campaigns for popular brands like Nike, Coors Light, and Mountain Dew. He is also the voice behind the Target Market Insights podcast. 

Let’s listen to John and learn the 3 “C’s” to attract capital in real estate!

[00:01 – 07:10] Opening Segment 

  • I introduce our guest, John Casmon
    • Started in marketing 
    • A career-defining question
  • What pushed him to pursue real estate? 


[07:11 – 17:38] The Right Market For You 

  • Try house hacking!
    • John walks us through the process
    • Not yet married? House hack is an option
  • Pick your tenants wisely
    • Here’s how
  • John shares his humble beginnings in real estate
    • The secret to real estate he learned 


[17:39 – 30:29] Marketing Principles in Real Estate 

  • Attract capital by following John’s tips
    • You need to be confident and credible
    • What other “C” do you need? 
  • Apply marketing principles in real estate
    • John tells us how


[30:30 – 41:33] John’s Capital Impact Club

  • How to be a magnet that brings people to you
  • Your goal is not to sell, but share
    • John explains
  • Invest other people’s money confidently 


[41:34 – 49:18] Closing segment


  • If your great great grandkids are to write a book about you, how would you like it to be titled? 


    • “Closing the Gap”
  • Connect with John. See the links below 


Tweetable Quotes

“Think about getting neighbors. Who do you want to be your neighbors? Those are the people you want to be your tenants.” – John Casmon 


“You don’t have to build this massive brand. You don’t have to be the next Tony Robbins… You do however need to influence the people who are closest to you.” – John Casmon 

Resources Mentioned:


You can email John at or follow him online: Facebook, Twitter, and LinkedIn. Check out Casmon Capital Group and their LinkedIn page. Listen to John’s podcast

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I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website and book a call with me.