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Small Axe Podcast

Oct 5, 2020

This episode is part 2 of my conversation with Yonah Weiss, known as ‘The Cost Seg King. Today he will be talking more about Linkedin and how he created a massive marketing platform out of it.  If you weren’t able to follow this episode, please go back and listen to part 1. 

Join us for this episode and learn the keys to optimize your LinkedIn profile and creating strategic engagement on LinkedIn.

[00:01 – 05:54] Optimize your LinkedIn Profile

  • I talk about the new topic for today
  • Yonah talks about he really started to use Linkedin
    • Started actively using it since 2,5 years ago 
    • Been having the account for around 12 years
    • Linkedin changed significantly in an interactive way 
    • Found Linkedin in google, when he searches for people
    • Finding real and engaging content on linkedin
  • Yonah talks about how he build such an immense follower on Linkedin
    • Consistency
    • Building a community and networking 
    • Post engaging content consistently
    • Spend some time to respond to people 

[05:55 – 12:59] Finding business and Clientele 

  • Yonah shares his main purpose on Linkedin 
    • Finding business 
    • People are more in the mindset of doing business
    • Create the professional and personal brand of your own
    • Easier for business people to find and trust you
  • Specific strategy on posting content 
    • Understanding the algorithm of LinkedIn
    • Focus on the audience and differences from any other social media
  • Creating the right profile
    • Visit for the free checklist to maximize your profile 
    • Make sure your profile is up to date and engaging
    • Tell people how you can help them 
    • Professional Profile picture 
    • Contact information
  • People coming to Linkedin specifically to do business 
    • Linkedin will be on the first page on google if people search for your name
    • The importance of having an updated profile 
    • Reaching out the right clientele 
    • A free way to get the first result on google

[13:00 – 17:45] Tips for Posting on LinkedIn

  • Posting your original content 
    • Written post, picture, and videos
    • Simple, short-form written post
    • Do it daily 
    • Being yourself and share your story is the best way to provide your content 
  • Find something interesting to post
    • It could be anything related to business 
  • Engaging on other peoples content 
    • So much more beneficial
  • Method of connection
    • Each person going to have a different method
    • Focus seeing people within your industry
    • You can follow an unlimited amount of people but you can only connect to 30k people
    • Stay strategic and make sure you get in front of the right people 

[17:46 – 21:41] Finding and Creating Strategic Engagement 

  • Strategic Cold-calling 
    • Works 10x better
    • Following and engaging with their content in advance 
  • Engagement on LinkedIn
    • Depending on how much you put it in, you are going to get out of it
    • Time block them
    • Find a number of people that you like to follow and engage 
    • Follow certain hashtag in your industry
  • Finding your ideal client, content, and connections 
    • It gets more strategic when you're targeting who you're wanting to engage with
  • Hashtags use
    • Not more than 3 hashtags in a post 
    • Change in  the algorithm 
    • More than 3 hashtags will confuse the algorithm
    • Create your certain hashtag 
  • Be the first comment on the latest post
    • The author is going to recognize you
    • Adding so much more value to other people 
    • Strategically comment on people that you want to engage with

[25:30 – 27:57] Closing Segment

  • Imagine it's a hundred years from now, you have grandkids, and one of them decides to write a book about Maurice Philogene. What would you like the title to be and say about you?
    • "Give to Live”
    •  Because there are so many aspects of life and one thing that most stand out is about Giving
  • Connect with Yonah online! See the links below.


Tweetable Quotes:

“Being yourself and share your story is the best way to provide your content .” – Yonah Weiss

“Stay strategic and make sure you get in front of the right people on LinkedIn.” – Yonah Weiss

 “It gets more strategic when you're targeting who you're wanting to engage with.” – Yonah Weiss


Resources Mentioned:



You can connect with Yonah on LinkedIn, Visit his personal website. Listen to his podcast, Weiss Advice. To know more about cost segregation, visit the Madison SPECS website.

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