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Small Axe Podcast

Jul 28, 2022

Welcome back! Small Axe Community! Today we are joined by John Casmon!

John is a real estate entrepreneur, who has partnered with busy professionals to invest in over $100 million worth of apartments. 

John also consults active multifamily investors to help them start or grow their businesses. He hosts the Multifamily Insights podcast (formerly Target Market Insights) and is the co-creator of the Midwest Real Estate Networking Summit. 

Prior to becoming a full-time investor, John worked in corporate America, overseeing marketing campaigns for General Motors, Nike, and Coors Light.


[00:00 - 07:16] Opening Segment

  • John Casmon is a real estate entrepreneur and host of the Multi-family insights podcast
  • John went through multiple rounds of layoffs during his time at corporate America.
  • Realizing that he can’t rely on his luck for having a job he was inspired to start investing in multifamily properties.
  • John began buying multifamily properties in Chicago and eventually partnered with other investors to acquire over $100 million worth of apartments.
  • John's story is relevant to many listeners because many people face the fear of not having a job or being able to provide for their families in the future.


[07:17 - 14:04] How to Start a Real Estate Side Hustle and Still Make a Living

  • John shares that part of it was timing
  • in 2012, Coming off from an economic downturn and we're really starting to hit the uprise or the upswing of the market. 
  • They bought a two-unit property, spending almost $50,000 in renovations 
  • went to refinancing, and h created over a hundred thousand dollars of equity. 
  • They got a line of credit for a hundred thousand dollars and wiped out their PMI on that existing loan.
  • John believes that multifamily is a good investment because it is resilient to changes in the economy, people always need a place to live, and multifamily has demonstrated itself to be resilient
  • Quick Ad: Nico Invites you to join Jake’s & Gino’s Multifamily Mastery 5 in Florida this coming November 2022 If you’re joining, Nico Salgado offers early bird pricing for you! All you have to do is connect and message him through his Instagram, Facebook, and LinkedIn or email him directly at to get the code you can use to avail a discount!


[21:56 - 28:38] Building a Successful Multifamily Brand Starts with Education

  • Multifamily investors talk about interest rates from the standpoint of the loans they are getting
  • John also adds that investors don't talk enough about how those rates affect single-family buyers.
  • There are people who can't afford a $400,000 home six months ago or a year ago, but now for the same amount of money they can only get it $300,000 home, and renting is the alternative.
  • John warns that there are markets that have more volatility than others, and multifamily investors need to monitor those factors.


[28:39 - 34:56] How to Make Money Syndicating Your Content

  • Who are you helping and what do they need from you?
  • You have to figure out what they need from you in order to help them.
  • You have to be honest with yourself about who you want to be and what your values are.
  • It would help if you focused on what other people are gonna say about you when you're not in the room.
  • You can help other families by giving them more time, freedom, and flexibility




[34:57 - 36:16] Closing Segment


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I believe that you only need a small axe to build a lasting empire. Let’s start building yours!



To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook, or check out my website and book a call with me.



Tweetable Quotes:


“Who are you helping? You have to figure out, What do they need from you? What do they need to understand? And how can you convey those messages to them? So that at the end of the day, they are in a better place from engaging with you and learning from you than they were before, engaging with your content.” - John Casmon