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Small Axe Podcast

Jun 6, 2021

Mike “C-Roc” Ciorrocco is the CEO of People Building, Inc., the powerhouse behind the “What Are You Made Of?” movement and the author of ROCKET FUEL. He is a performance coach, author, dynamic public speaker, tech visionary, and thought leader. He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. He is driven to inspire others, and he measures his success on how he can help others achieve greatness. C-Rock was ignited with a fierce desire at an early age to help people see the greatness inside themselves using past life events to fuel their fire.

Let’s listen to C-Roc as he shares his inspiring life story, converting your obstacles into your fuel and get 100% participation of yourself.

[00:01 – 04:45] Opening Segment 

  • Let’s get to know Mike “C-Roc” Ciorrocco.
  • C-Roc shares his background and how he got to where he is today.
  • The warped sense of what the word help means.
  • The approach to help people that do not want to be helped
  • Conversely, unyielding to impact people 


[04:45 – 12:30] Convert Your Obstacles Into Fuel

  • C-roc talks about his businesses and focus.
  • Most ideas stay in people's brains, they aren’t talking about it, and it goes to their grave.
  • C-Roc talks about his book, titled; Rocket Fuel’, how to get it, and what it is about.
  • C-Roc shares his childhood experience of being abused; he got through it and kept elevating in life.
  • Convert your obstacles into your fuel to propel your future.


[12:31 – 20:30] Get 100% Participation of Yourself

  • C-Roc talks about overcoming self-doubt.
  • How to get 100% participation of yourself the whole time.
  • C-Roc talks about his current focus on starting his tech company ‘Blooprinted.’
  • Young-entrepreneurs movement program.
  • How to connect with C-Roc to get more information about the program?
    • See links below.


[20:31 – 22:59] Closing segment

  • If your great-great grandkids are to write a book about you, how would you like it to be titled? 
    • The inexorable man.
  • How to get a copy of his book Rocket Fuel’ and join the Time management and time creation course for free.
  • Connect with C-Roc.
    • See the links below. 
  • Final words from me.

Tweetable Quotes:

Just because they don't know that they need help or want to be helped right now doesn't mean I'm not going to try or quit.”- Mike “C-Roc” Ciorrocco.

No matter what happened to me from that point on, people discourage me; people screw me over people count me out my screw-ups, I keep elevating no matter what.” - Mike “C-Roc” Ciorrocco.

When people choose to settle, it is selfish to me.” - Mike “C-Roc” Ciorrocco.


Find out more and connect with Mike on Linkedin .and Instagram Or visit his website at

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I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website and book a call with me.